Confadent

KISS INDUSTRIES is the formal holding company for our brand CONFADENT Oral Technology. KISS INDUSTRIES is a company that manufactures products such as premium chewing gum and premium breath mints for a variety of businesses around the world. It's not a traditional chewing gum and breath mint manufacturing company, because the products that we produce are far-more premium (from a taste perspective, ascetics perspective, ingredients perspective & packaging perspective) in comparison to traditional gum and mint manufacturing businesses. KISS INDUSTRIES is the future of chewing gum and breath mint manufacturing and we are on a path of rapid, high growth. The Meaning Behind "KISS" in KISS INDUSTRIES stands for "KEEP IT SMART & SIMPLE" because we don't like to over-complicate the chewing gum and breath mints that we develop and manufacture. If you look at our competitors in the chewing gum / breath mint manufacturing industry - Wrigley's, Hershey's, Cadbury, Mondelez, etc - all of these company's are very old school and and we intend to be the "new guys on the block" who are trendy, aggressive, disruptive, young and fearless. A business that is we look up to at KISS INDUSTRIES is UNDER ARMOUR. UNDER ARMOUR is an athletic apparel company, (which obviously doesn't compete with KISS INDUSTRIES in any form.) But we at KISS INDUSTRIES like the way that UNDER ARMOUR went up against the BIG established players (NIKE, ADIDAS, REEBOK, etc) and were able to gain significant market share in their industry based upon having a better product, and a brand style that was "Aggressive, Young & Fearless." We want our look, style and feel at KISS INDUSTRIES to be somewhat similar to UNDER ARMOUR's look and brand attitude / "tone of voice".

Confadent is a mouthwash in a chewing gum (whitens teeth, prevents plaque, gingivitis, freshens breath). Please spell confadent with an "a"