Apres
This is a wine label that celebrates all things alpine - outdoor activities such as winter sports (skiing, snowboarding, snow-shoeing) to summer activities (hiking, biking, rock climbing) to just plain easy things like having a picnic with those you love.
The grapes for this wine also come from cooler sites, grown at altitude in alpine regions. (Our first site will be in Savoie, France) Made by families who farm sustainably and this will carry through packaging with lighter glass bottles and less use of cardboard in shipping boxes and eventually canned wines made from recyclable materials.
We will be partnering with local organizations of our choosing to bring awareness to the current issues surrounding climate change and how it is effecting not only the wine growing regions and our industry as a whole, but the entire world. A certain percentage of our proceeds will go directly to these orgs.
Our target audience are younger Gen X, Y and Z - people who are enjoying wine now but also those who may just be starting out on their journey into wine appreciation. Also active outdoor enthusiasts who want to know that their money is helping to support causes they care about.