a family lifestyle brand for those who love to be on the slopes in the winter and beach in the summer. Living life to the fullest.
Targeting families who want to live the best life maximizing there time with there kids while the are still young. Upscale travel and adventure. Think Nantucket in the summer Aspen in the winter. Hip, cool, preppy, trends. Will sell logo apparel to get the name out then expand to travel sites, retail.