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Technical Sheet - Brand Zimon Target Market: • 80% of clients in Group C- to D (Lower-Upper to Lower-Middle), specifically targeting lower social classes. • 20% of clients in Group C (Middle). Positioning: • The positioning: “You already have a no, I tell you Zimon” (Go for it, dare, there’s nothing to lose and everything to gain). • Zimon sells the opportunity to start from scratch. • If you have no credit history or have a bad credit history, I say “Zimon” to your credit application. • Improving your credit history? Yes, it’s possible with Zimon. • Can I improve my credit history? Zimon! • Zimon promotes “equal footing” for everyone – inclusion. • You already have a no, now go for Zimon. • Say Zimon to your new financial future. • The Zimon credit line is always with you. • In summary: While most banks and fintechs say no due to your lack of credit history, I say Zimon and help you build your credit history. Competitors: 1. Baubap: https://www.baubap.com/ “Instant loan without credit bureau and no harassing collections.” 2. Stori: https://www.storicard.com/stori-card “Credit card with no annual fee and no credit bureau, with a 99% approval rate.” 3. PayJoy: https://info.payjoy.com/prestamos/ “Up to 5,000 pesos always within reach. Use the amount you want, when you want, and wherever you want.” 4. Vexi: https://vexi.mx/ “With Vexi, improve your credit score. Start or grow your credit history to gain more benefits.” 5. Baz Loan: https://www.baz.app/prestamo “With Baz, request your loan instantly; all you need is your INE.” Initial Concept: • Zimon: The Z resembles a money symbol.