alexasimpson

The primary font for Tech Talks should be Helvetica Neue, in line with IPS’s brand standard. Use bold or medium weights for headlines, with regular or light weights for body text. Maintain consistent kerning and spacing to reflect IPS's clean, modern aesthetic. Colors, logo usage, spacing, and font hierarchy must align with the IPS Brand Guide. Any Tech Talks sub-branding (such as an icon, color accent, or lock-up with the IPS logo) should complement — not compete with — the core IPS identity. Avoid introducing new typefaces, excessive effects, or off-brand colors that may dilute the brand presence. Logo Lock-Up TECH TALKS may appear with a secondary tagline like: “Powered by IPS” “With IPS” Audience: Church production leaders Touring and venue techs AV integrators Students and early-career talent

We’re looking to create a clean and versatile logo lockup that combines the two attached logos. The primary logo is the circular “IPS” mark, and we’d like the “INTEGRATED PRODUCTION SOLUTIONS” text (all caps, stacked format) to be incorporated with it in a balanced way. Please provide a few layout options. Some ideas we’d love to see explored: The circle mark centered above the stacked words The circle mark to the left of the stacked words The circle mark partially overlapping or subtly integrated with the text A more compact, square layout vs. a horizontal layout This will be used in both digital and print formats, so the design should remain legible at smaller sizes. Keep it simple and bold — we want it to feel strong and unified.

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