HYPE
Botique fitness and wellness space. Fitness component of our gym features HYROX/HIIT, Treadmill/running, and Yoga/Pilates group classes. The vibe is premium grit - a luxury space that still brings a hard work ethic approach. The wellness component features high end luxury contrast therapy suites (ice bath and saunas). Target audience ranges from the elite, high performing athlete to the average person looking to improve their health and performance. We are located in the UAE so the demographic is much more expecting of luxury whilst also being able to pay for it.