I think LT should really do something about having a "test of knowledge & code of conduct for designer" or a sample submitted before letting in more "well experienced designer", "marketing & advertising company" enters?
So far I seen many that new comers enters LT. From the profile I see "well experienced, marketing, advertising"...etc. and I see many problems with their design. (Not pointing finger at anyone)
Things I saw and I don't like:
1. Kerning!!! - How can “well experienced” designers miss that??? (Not a onetime thing!)
2. Font - Using hard to read fonts or distort it too much makes it hard to read.
I can't even read the name of the company. Not to mention some fonts look like they downloaded from the net and are "free for personal use only"...
To check what font is being used, but could take awhile for reply:
http://new.myfonts.com/WhatTheFont/3. Opacity and Gradient BG - I don't know how well opacity will show up in some printing...COLOR Gradient background? I really think is distracting and Is it part of the logo???
4. Use of clip art and photos - WAY TOO MANY graphic on the net and is hard to tell if they are copyrighted materials. (Saw a familiar look on an artwork from the logo but I just couldn't think of where I have seen it before.) With the "auto trace" on illustrator makes it even harder to tell if they really draw it themselves? Or tracing it from a picture they googled it.
5. Overuse of artwork: Some of the logo with great graphic, but is it necessary on a logo for some business? Way too many elements are distracting.
#3 and 5 are just my opinion...but 1, 2 and 4 are important.
Feel free to tell me what you think and sorry if I offended anyone.