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I thought designers and contest holders alike would be interested to read this article from the New York Times about corporate rebranding efforts in the face of a flailing economy. I think that these trends in logo design probably predate the economic troubles we've been facing, but the maybe the trends have gained more ground as a result. Of course, the idea of a good brand is one that transcends trends (or easily adapts to them), so I guess even corporate giants don't always get it right. Enjoy!

http://www.nytimes.com/2009/05/31/weekinreview/31marsh.html

i would say the best branding are the ones that SET the trends =)

...or look great going against the trends

trend is a dirty word anyway