generics = safe design which sells...how many more swoosh people, houses, floors, doors, windows, swoosh cars, abstract sphere with absolutely no meaning to the company..can we endure...
Generics are here to stay the issue is how to compare a good generic design from a really bad one....the key is having an experience eye take a look not a friend or relative rather someone with experience in branding to assist.
here is an example of a outstanding word mark.
http://apostropheuk.com it's simple clean effective and fun. The use of the letter "O" and the apostrophe mark as an accent mark....plus the 2 combined is an abstract organic object is brillaint
did I say Brilliant!