I like the circle look, the Name and Tag line. But what I would like to see is a consistent pattern with the colors. I had a previous logo with a glare but it did not work well on our vehicles or shirts. Keep the colors throughout. Make "Fresh Urban Eats" stand out better. Please put hte entire name on the interior of the circle or an oval. The gold stands out well, but the fresh urban eats does not stand out well. This overall feels less urban and more modern and I don't pick up on any fun or activity.