I like the circle look, the Name, Tag line and the playfulness with the name Zealthy. I would like to see a more defined name, less with the white highlighting as this looks hard to see from the distance. Fresh Urban Eats stands out somewhat, but maybe try Gold with the lettering. Try to keep all lettering within the oval and not exceeding the oval. This overall feels urban, playful, but something is missing and I cannot place what that is.