YoYo MaaLogo Design Contest

Logo Design Contest
Contests / YoYo Maa

YoYo Maa has selected their winning logo design.

For $375 they received 200 designs from 9 different designers from around the world.

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#102

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#101

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#95

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#28

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#17

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#104

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#103

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#98

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#97

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#96

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#80

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#79

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#75

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#74

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#73

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#72

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#71

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#70

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#69

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#40

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#39

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#38

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#37

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#32

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#31

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#30

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#29

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#27

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#26

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#25

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#18

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#16

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#15

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#10

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#9

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#8

Discussion

 
Client
Hi Tere,

Thanks for your submission. I like your use of the Y in the words. I would like to have a pictorial or abstract mark included in the logo. In the brief slider you will see I had fun as a big aspect of the logo. Yogurtologists is a made up term to say we are yogurt specialists.

I am happy for you to work with this concept or the self serve aspect but from a different angle. What other things represent self serve or professors or doctors who are specialists.

Maybe the pictorial or abstract mark can be incorporated into the logo with one of the letters or all of them.

Look forward to your new entries and thanks for your work so far.
11 years ago
 
Logo Designer
Thank you for your input,
I will add some other possibilities for you to consider tomorrow morning.

I was trying to stay away from the typical soft serve look logo since it seems you are asking for something representative ony.

Have a great evening!
Teresa
11 years ago
 
Client
Tere,

That is spot on. Our brand is about fun and simple and clever. The typical soft serve look has been done to death and in our market is just starting. All of my future competitors will launch with yogurt looking logo's. Our name is a bit of fun, catchy.

Thanks for your input and I look forward to what you have next.
11 years ago
 
Logo Designer
#15 #16

I thought I would add these variations of what I had already submitted for you.

I will check back in the morning.

Have a restful evening!
Teresa
11 years ago
 
Client
Thanks again Tere,

I like the words Yoyo in black and Maa in green, but the symbols at the top are not a fit for what I am after.

Thanks and look forward to your work tomorrow.
11 years ago
 
Logo Designer
#18

one more :-)
11 years ago
 
Client
Hi Love your work, but the Martini glass has already been taken in the industry.
11 years ago
 
Logo Designer
hmmm, I was just using the letter 'Y' would another 'Y' style help?
11 years ago
 
Client
Hi Tere, What about using an actual Yoyo in a complete new style.
11 years ago
 
Logo Designer
Hi,
I am back now for the evening...

I will try that in a little while...great idea.
Thanks!
Teresa
11 years ago
 
Client
Look forward to it
11 years ago
 
Logo Designer
Here are 2 possibilities...the arrangement in the design are endless....this will get me started.

Thank you
Teresa
11 years ago
 
Client
Hi I like the Yoyo and the colours are nice. What other colours can you do?

Could you put the first yo in a big yo yo and have the second you and the word maa be the string.

Will be trick as it still needs to read clearly.

Nice work.
11 years ago
 
Logo Designer
Sure, I'll do that but need to leave in a few minutes...will be back in a few hours.

Thank you!
Teresa
11 years ago
 
Logo Designer
You were right...that was tricky and not easy....but I tried...:-)

and added a couple of other possibilities for you.
11 years ago
 
Client
Hi Tere, That is great work, thanks for that. Entry #72 is the closest to what I envisage. Could u try the first Yo in a softer font and I am not sure how but the yo maa in the string to be a bit more legible. Yep it is tricky, but if executed correctly would be perfect.
11 years ago
 
Logo Designer
I will work on that for you...give me a little time...I'll try to have something this evening.

Sorry, I keep forgetting to put yogurtologists under your name.

I'll get that back on on these.

Thank you
Teresa
11 years ago
 
Client
Hi Tere, I like the position of the yoyos and their string in entry #75. Could I see the string softer and the the Ys of the yoyo in lower case. I would also like a softer fatter font that feels like yogurt. Thanks again for your work.
11 years ago
 
Logo Designer
#78 #79

Here are two from your previous request...let me know if you want to see different fonts, scripts, serifs etc.

In your notes above do you mean a more rounded font? in reference to a font that feels like yogurt or a font that has swirls? I will see what I can find for you...
11 years ago
 
Client
#78 #79 -squishy rounded fonts for the yo in the yoyo. see what I ranked 2 in the contest as a guide. Thanks for searching on the fonts. Do you think the actual yoyo could be llying down in a three quarter way, like if you were spinning the yoyo and it was coming to the end of its' momentum and almost about to fall flat. Maybe like a spinning coin coming to the end of its rotation? The yo maa font coming out of the yoyo looks a bit out of place. It is definitely more legible, but a bit far from the rope idea.

Thanks for your effort.
11 years ago
 
Logo Designer
I'm sorry I didn't mean #78 but rather #80

....

hmmm...I hear you.

If you would give me a little time, if you don't see anything tonight know I will send some designs in the morning.
I need to think about some fresh approaches to your request.

I understand what you are asking.

Thank you for staying with me on this!
Have a restful evening
Teresa
11 years ago
 
Client
Hi Saturday morning here, but I plan a restful one. Contest closes in an hour or so. Are you still able to submit those ideas after the end of the contest?
11 years ago
 
Logo Designer
Hi, I won't be able to before this phase of your contest ends...but will be able to in the Top 5 Phase if I'm in that rank.

I will check back in the morning and will work on revisions if you like.

It is 8:30 PM here.

I'm glad to be able to connect with you all the way around the world :-) have a wonderful weekend.

Best Wishes,
Teresa
11 years ago
 
Logo Designer
I'm going to try a couple before it ends...thought I uploaded them but can't see them so will try again
11 years ago
 
Logo Designer
not sure what's happening...it shows the numbers of my entries going up but I don't see them on this page..?? Do you see them?

It is the previous revision from your notes at
March 1st, 2013, 3:59pm
11 years ago
 
Logo Designer
Okay, I see what was happening...

here are two a little more playful with an original handscript with a rounded feel for yogurt.

You are in the Top 5 Phase now and only those designers can enter new designs.

Have a great day!
Teresa
11 years ago
 
Client
Just got them. will rank now.
11 years ago
 
Client
ok got them. Entry #103 is nice with the colour. Can you take the hook from the top of the start of each y and give the strings some movement. need to include yogurtologists as well
11 years ago
 
Logo Designer
Hi,

If it is okay I will work on all of these in the morning.

Also, I won't be able to upload any new entries unless I'm in the top 5.
You may move the designs around as you wish throughout your entire contest.

Have a great day...will be back in the morning...your evening
Thankyou
Teresa
11 years ago
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