The logo is quite simple and easy to remember. It consists of a pictorial mark representing three (three - the magical number) coins (symbols of money and saving). The accent is in the word "MONEY" in bright, vibrant blue. Researches show that most of the people's favorite color is blue. The other color - brown with golden undertone (more serious and conservative and yet fresh looking) combines very well with the blue.
(This comment references Entry #14)