We are trying to create a logo that incorporates the healthy and delicious taste of frozen yoghurt. The logo must incorporate the slogan, Self Serve Frozen Yoghurt Cafe. If you visit
One possible concept is the inclusion of possibly a tongue in the design to highlight the yummy taste. The font must be clear and professional (not childish) as we are trying to differentiate our business from the competition because of the quality of the end product. Having the logo on the cup with the yoghurt and fruit sticking up over the top appeals. We look forward to your revised submission.
Hi Kent - I'm really pushing away from the pink colour as it doesn't work with the orange in my opinion. The light blue doesn't really work with the orange but maybe the slogan in black might lift the design. Font wise I prefer your original work as I'm trying to keep it clear and more professional than childish if that makes sense. In Australia the target market is more 15-28 year olds as opposed to an ice cream shop. Look forward to any revisions or new ideas.
Hi Kent - your work is very good and clean but unfortunately these last few designs look more like ice cream than a frozen yoghurt container. If you visit http://www.pjcamm.com.au/yoyum-logo-designs/ and check out the concept for Yoganic (or to a lesser extent, Double Berry) we would be interested. We have extended the contest as we still haven't nailed the logo.
What about some variations on #144 with different colours? We plan to have a yellow cup design so that makes sense and less purple as it is over powering.
Could we try the #157 design in a yellow rather than orange colour? You might look at a navy blue or black as the contrasting colour if possible as I'm not sure about the purple. The tournament closes today so your designs would be appreciated as we are not sold on the winning logo as yet.
Hi Kent If you have time what about exploring the concept http://yodelightfroyo.com/ with the cup in the middle of the words Yo-Yum. The orange and purple don't work so explore the yellow and black (or navy blue) theme if time permits.
Thanks again - #162 appeals but the slogan needs to be larger and maybe extend across the bottom of the design which might require that you extend the yellow area at the foot of the design as well and round it off if that makes sense.