Yale Program of Applied Translational ResearchLogo Design Contest

Logo Design Contest
Contests / Yale Program of Applied Translational Research

Yale Program of Applied Translational Research has selected their winning logo design.

For $375 they received 85 designs from 12 different designers from around the world.

Withdrawn

3rd
#23

Withdrawn

New
#59

Withdrawn

New
#58

Withdrawn

New
#57

Withdrawn

New
#56

Withdrawn

New
#55

Withdrawn

New
#54

Withdrawn

New
#26

Withdrawn

New
#25

Withdrawn

New
#24

Withdrawn

New
#22

Withdrawn

New
#19

Discussion

 
Logo Designer
Hello,

Here is the wordmark I came up with for your Research Program: Entry #19. I went the clean, academic route, as I felt this would both represent you and Yale quite well. There is just enough of the initials to have them read accurately, yet the focus is then put on your full name.

If you are fond of this and have any requests for revisions, feel free to leave me a comment.
Thanks.

Also, it could just be me, but every time I tried to incorporate an organ or a human or mouse form, it just felt cheesy and unprofessional. I will continue to see what I can do with these images if you feel that is something you definitely want to visually portray in your logo.
12 years ago
 
Logo Designer
I looked up Yale's official branding and noticed that an alternate white option for use on darker colors is recommended. So, I wanted to let you see how that might look as well, in case you need to follow the brand guidelines or not: #22
12 years ago
 
Logo Designer
And here is another option, where the background letters are the YALE portion of your name, with the rest being in the foreground... #24

It's really just a matter of personal preference as to which you prefer.
12 years ago
 
Logo Designer
Entry #25 uses a slightly more fun approach, with a light bulb made out of the "Y". This could be your main stand alone icon, as it reflects both Yale and innovation/ideas!
12 years ago
 
Client
Thank you. We really like the clean design and text emphasis. However, we would like to have an symbol/image incorporated as well. Understood that the mouse/human might be difficult to portray professionally. We don't really love the lightbulb. We would appreciate it if you could try to incorporate a modern/abstract image that perhaps combines kidney and heart or images of basic science such as DNA while maintaining the style of #23, which is our favorite. Thank you.
12 years ago
 
Logo Designer
Sounds good. I will see what I can do with #23 to make a more complete and reflective logo for you... Thanks.
12 years ago
 
Logo Designer
See what you think of this idea: #54

I made a medical shield logo of sorts, with a subject inside highlighting both his heart and his kidneys. I think it successfully conveys what you do, while being a lot more memorable and attention grabbing than just a wordmark might be.
12 years ago
 
Logo Designer
Entry #56 is the same as #54, but I included the Yale "Y" in the crest as well so that there is an instant connection between seeing this emblem and Yale.
12 years ago
Login
Home Start on your logo Contests Portfolio Designers Why? Help Contact Us
Forum About Us
1-800-300-3231