The idea behind these logos is two aspects, one to use the "x" in a innovative way by blending it in with a "iconic" symbol that means something that in turns combines it with the idea of "x factor" which i take as the missing element in communications.
I am very familiar with Digital Signage industry and it's an industry that is going to be around for a long time, thus the idea of infinite and beyond to exemplify the new era of communications, the words themselves and how they are laid out is to show a consistent flow in the name of the brand,
Your feedback and comments are welcomed. Regards Spiro
different color variation, great way to blend the x into the iconic symbol of ininite to exemplify xfactor's communication solutions with digital signage and webcasting.