Hi Paul - thanks for getting things started!
#3 - though the blues are pretty - I wasn't able to extrapolate a "W" but I like the idea of fusing a W into a wave... Also, the square feels too much like an iphone icon or tv screen...Since this is private membership, members need to get a status feel from the logo, so they'll feel proud to wear, let's say, on a golf shirt. Font could work in the right scenario (don't want to rule out fonts so soon)...
#1/#2 - i don't see the "W" here, but prefer #2 wave over #1...I may want to see equal or more weight given to Beach Club....versus how u've made so teeny and below a separating line.
Overall, I'm looking for something with more 'wow' factor.