This is to brand a talent and workforce solutions company. Key aspects to consider – talent supply chain, talent/people, analytics.
We are trying to keep the logo almost elegantly simple. If we can bring in a color or two, that would be good. But I do not think we are looking to make this colorful.
There seems to be a focus on the “wheel” that is on the current Workspend site. That site was just a mock-up. We are really not looking to pull from that for branding.