I like the character(very comic book), the colour scheme is cool too. I think some of the details are lost in the fray. It is kind of a balance between simplicity of colour and design while trying to give things texture. If you look at the picture i posted "spider man" and "subway" they might give you better direction than anythin i could descibe! I would like to see the wood grain and knots in the brown.
yeah - I created it with your trailer / large-scale in mind. There's a lot of detail that becomes muddy at small size. Ideally, you'd want a logo that worked large and small - but with heavily-illustrative logos, you sometimes have to lean one way or the other (more detail that fills spaces that might become boring / static at large sizes doesn't always condense really well)
that said - there are a couple days left in the open phase, so I'll take the feedback and try and get something new that works both ways.
Much appreciated. I do like the depth in the design A LOT. Like how the tape is bigger and in front, étouffée like that. But if you are going to emphasis anything please make it the HVLP because that is my niche market is that tool!