Thanks for feedback, update proposal base on entry #165, light the font and make & little bit higher than wolf and heron, also make 3 variasion #190#191 and #192, let me know your thoughts.
Then, we're also looking at 130 again, and there's something interesting about the left and right use of color in the graphic. Could we also see a version of 164 and 165 with the left wing purple again?
There's still something interesting about this version being all one color... when you've updated 164 and 165, can you take the art and show it to us in monochrome too?
Wow! Both 164 and 165 look great! We like them both.
Let's fuss with the text in both now... Play around with lightening the weight and shrinking the size of the words relative to the "&". You'll see in our current logo that the & is actually slightly taller than the f and h around it. Can we try something more in that world? Let's do that for both 165 and 164
Thanks for feedback, update proposal :
- #164 make heron little bit smaller, balance with wolf
- #165 make right wing similar with left wing, also make size more balance with wolf.
We like this wolf a lot. It has the right balance of fierce+calm+drama+strength all together. The eye in the heron really works, and the simpler wing design is great.
At this point, we're mostly interested in playing with relative weight of the two creatures. for some reason the heron seems to be a bit overpowering compared to the wolf. Not sure how to address that, so here are 4 ideas to try:
- decrease the size of the heron altogether.
- decrease the size of the heron wings somehow
- soften the heaviness of the color block by adjusting the angle of the wings... the wing on the right feels more delicate than the wing on the left partly (we think) because of how it's positioned, and the fact that it simply smaller in terms of area... can we adjust the left wing to feel similar somehow?
- use the other yellow for some portions of the wings just to make them feel less heavy?
This looks pretty awesome. Thanks!
Some new experiments to try:
- heron's eye is distracting... make it white? or get rid of it altogether?
- we'd also want to see the entire graphic in a single color (make the wolf and heron both the same color for comparison)
- The yellow wing of the heron has a lot of delicate white lines. We're concerned that won't read well - especially when the logo is super tiny. Same goes for the wolf's ear. Can you see what you can do to almost simplify the line work so that we can shrink it down more easily and still have it be understandable?
- Another thought to experiment with is to give the wolf a neckline all the way down it's back, and let the wolf be purple, and the heron's wings on both sides be yellow.
This is a great iteration on #30. The graphic looks a lot more interesting.
Can you use Lato and Cororant Infant fonts for the text? There's something about the font being over-weighted here with respect to the graphic.
Also, please use the purples and yellows from our brand colors. The blues are intended to be accent colors only, and should not be so dominant in our logo.
We like the treatment of the animals here, but we're inclined for now for the primary logo to fit more into a square profile rather than a rectangle one. We find that websites, social media, etc tend to be better served with a 1:1 ratio logo than a more rectangular shape.
also, try different colors more in line with the brand colors for this one too.
Like the graphic of the wolf inside the heron - would prefer the alignment to be something closer to your other submission #32. In this one, the wolf seems to disappear a bit, and it's more present in 32. Would like to be able to see both animals prominently.
Ampersand is too large for the text... please downside so it's the same height as the f and the h.
Colors: can you try some of the other color combinations using our brand colors. The pink feels too pink... need it to be more purple, and the blue should be an accent color, not one of the primary ones. Finally, the gray in the ampersand is not within the approved colors.
Comment Activity
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For this update base on entry #164, with more light text and make & more higher than wolf and heron #194 and #193, let me know your thoughts.
Regards,
Jefry
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Thanks for feedback, update proposal base on entry #165, light the font and make & little bit higher than wolf and heron, also make 3 variasion #190 #191 and #192, let me know your thoughts.
Regards,
Jefry
Regards,
Jefry
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Let's fuss with the text in both now... Play around with lightening the weight and shrinking the size of the words relative to the "&". You'll see in our current logo that the & is actually slightly taller than the f and h around it. Can we try something more in that world? Let's do that for both 165 and 164
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Thanks for feedback, update proposal :
- #164 make heron little bit smaller, balance with wolf
- #165 make right wing similar with left wing, also make size more balance with wolf.
Regards,
Jefry
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At this point, we're mostly interested in playing with relative weight of the two creatures. for some reason the heron seems to be a bit overpowering compared to the wolf. Not sure how to address that, so here are 4 ideas to try:
- decrease the size of the heron altogether.
- decrease the size of the heron wings somehow
- soften the heaviness of the color block by adjusting the angle of the wings... the wing on the right feels more delicate than the wing on the left partly (we think) because of how it's positioned, and the fact that it simply smaller in terms of area... can we adjust the left wing to feel similar somehow?
- use the other yellow for some portions of the wings just to make them feel less heavy?
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Thanks for feedback, update proposal #156 and #157, let me know your thoughts.
Regards,
Jefry
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Some new experiments to try:
- heron's eye is distracting... make it white? or get rid of it altogether?
- we'd also want to see the entire graphic in a single color (make the wolf and heron both the same color for comparison)
- The yellow wing of the heron has a lot of delicate white lines. We're concerned that won't read well - especially when the logo is super tiny. Same goes for the wolf's ear. Can you see what you can do to almost simplify the line work so that we can shrink it down more easily and still have it be understandable?
- Another thought to experiment with is to give the wolf a neckline all the way down it's back, and let the wolf be purple, and the heron's wings on both sides be yellow.
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Thanks for feedback, update proposal with lowercase and remove grey color #130 and #131, let me know your thoughts.
Regards,
Jefry
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Get rid of the gray, and make the wolf and heron lowercase.
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Thanks for feedback, update proposal with Lato and Cormorant Infant font, let me know your thoughts.
Regards,
Jefry
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Please change the font to Lato, and the & to Cormorant Infant. Both fonts are available online for free.
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Thanks for feedback, update with yellow and purple #87 and #86, let me know your thoughts.
Regards,
Jefry
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Can you use Lato and Cororant Infant fonts for the text? There's something about the font being over-weighted here with respect to the graphic.
Also, please use the purples and yellows from our brand colors. The blues are intended to be accent colors only, and should not be so dominant in our logo.
Consider allowing the text to be black.
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also, try different colors more in line with the brand colors for this one too.
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Ampersand is too large for the text... please downside so it's the same height as the f and the h.
Colors: can you try some of the other color combinations using our brand colors. The pink feels too pink... need it to be more purple, and the blue should be an accent color, not one of the primary ones. Finally, the gray in the ampersand is not within the approved colors.
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I submit a new designs proposal. I am open for feedback, don't hesitate to let me know. Your feedback is very useful.
Regards
Jefry