The use of colors in this version is more interesting than what you did in 55. We like that! The graphic here feels like a dragon and a snake rather than a wolf and a heron. Your graphic in 55 is more clearly a wolf at least.
This has the right energy and relative weighting between the graphic and the text, but it feels a bit too much like a talisman or a nordic tattoo or something. Not sure how to address that, but maybe it has something to do with making the heron slightly less stylized and give it more detail?
thank you for your feedback,
please check the revised design I sent,
If there are suggestions or further revisions, please let me know.
Greetings
rajareog
What we like:
- flying heron feels really dynamic and powerful
- graphic has a lot of movement, and evokes a sense of rising, which is on point for what we do as a leadership development company.
What we could tweak:
- color of the wolf - go with one of the new brand purples?
- the wolf feels a bit too cartoony. Maybe this is because it's too jagged.
- try only having a wolf head - get rid of it's body and the horizon, and just have the wolf head, similar to how only half of the heron is present.
- The use of color at present seems to connect the heron and the text really tightly together, making the wolf feel disconnected or "stuck on." Would be worth experimenting with color so that the graphic feels more like a unit, and the text is more it's own thing.
- lowercase the text so that the shape of the text has more of a rising/falling feel
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consider adding eyes to both creatures.
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please check the revised design I sent,
If there are suggestions or further revisions, please let me know.
Greetings
rajareog
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- flying heron feels really dynamic and powerful
- graphic has a lot of movement, and evokes a sense of rising, which is on point for what we do as a leadership development company.
What we could tweak:
- color of the wolf - go with one of the new brand purples?
- the wolf feels a bit too cartoony. Maybe this is because it's too jagged.
- try only having a wolf head - get rid of it's body and the horizon, and just have the wolf head, similar to how only half of the heron is present.
- The use of color at present seems to connect the heron and the text really tightly together, making the wolf feel disconnected or "stuck on." Would be worth experimenting with color so that the graphic feels more like a unit, and the text is more it's own thing.
- lowercase the text so that the shape of the text has more of a rising/falling feel