Wolf & HeronLogo Design Contest

Update to this version. Thank you

Updates as requested : )

Ok working on updates be back soon. Thank you

Like the two-tone... very cool. Let's keep working on shape though. see comments in #178

This shape works better than #79 and #161.

Let's keep trying to make the bottom edge more "furry" though. I've drawn an attempt at what I mean.

wings feel out of alignment here. like the monochrome, but also like the dual-tone. Let's keep pushing the dual tone for now.

The wolf feels slimmer and more sleek here (as compared to #50) but there's something about the way that you dropped the wings of the heron that make it feel like the heron is all off proportion now. Try moving the wings back up to overlap/sit inside the wolf?

One color version. Clean and clear.

As requested.

Okay that's great. Thanks for the feedback. I will provide updates as soon as I can.

This is our favorite of the three new concepts you provided. The fur on the wolf feels the most appropriate.

- I've traced a line that feels like it could benefit from pulling in a little further to the right - make the heron's neck a bit slimmer/longer so that more of the wolf is there. (Markup 1)
- Additionally, the bottom edge of the graphic may look better if it has more of a furry element to it rather than a straight/smooth cut-off.
- Finally, let's see the graphic is a single color... that might add a more drama to it

Horizontal original layout

Thanks for your patience. Here are two refined versions, sleek and simplified.. and #161

Sure thing. Thanks for the feedback. I will work on some options and get back to you as soon as possible.

Another thing to try...
The wolf in your graphic has a bit of a cuddly teddy-bear vibe that we'd like to move away from. Can you experiment with a different wolf profile (slimmer? more sleek?) to give it a sense of being a bit more wild/in the woods?

No problem at all. Just wanted to give you options. Thanks again

prefer font in #79. thanks for trying

Font alternative. Thank you.

Or like this? Font is middle ground.. thicker than #76
Thank you

Do you mean something like this? Or #119
Thank you

Thanks very much for your feedback. It is very helpful and appreciated. I think I understand and will do my best to capture your vision. I do still like the bold simplicity of this one though : )
Best, Rich

We saw your new submissions, #113, #114, and #116. Of those three #113 is the clear winner for us. Here's what we like:
- the text treatment being a bit more bold is compelling... we're curious if there's a middle ground between what exists in #113 and what's here.

We still like the simplified art of this one better than the gradient color treatment you used for the graphics in the new versions. Can you try color BLOCKS instead of gradients? Perhaps the light purple and yellow in color blocks outlining/shadowing the heron?

Bold uppercase font option

Here is a version with bold font balanced by the original '&'
Also some gradient and depth added to the wolf/heron graphic.

Ah yes great idea with the shading. I will work on that and some font/bolder options.
Thanks again

This color combo is better. thanks!

Try to experiment with different treatments of the text now... maybe bold? black font?

Also, experiment with adding "shading" to the graphic with the use of the other purple and other yellow.

I agree thank you. I think the two heads together are powerful enough.

hrm... without the subwings, it looks weird. Think we prefer #50 still.

Dark purple/darker yellow

Here I tried horizontal original layout with the lighter purple/ darker yellow colors.
Thank you

I think they both look good : )
Thank you

Yes, i think the darker yellow is better.

One more with tilted heads straight on and with light yellow dark purple colors.

sorry this was repeated, supposed to be another color combination.

Lighter purple and yellow combination.

Same as #36 but with darker yellow (might work better against a white background) and the wold/heron graphic above the text.
Thank you

Here is the version you requested with sub wings removed.

I also agree with your color choice. The purple and yellow is a perfect combination.

Thanks again so much. I will be back with the updates very shorty.
Best regards,
Rich

Cool! Prefer this yellow/purple combo to what you did with #36. Saw that you tried a purple/blue combo as well... didn't love that as much.

For this one, I'd like to see a version where the sub-feathers are eliminated. I've circled them here.

Or like this...

I like this version with deep purple/lighter blue.
Thank you

Or like this with the yellow overlay heron.

Hi again, what about something like this with wings hinted but the heron remains in the negative space?
Thank you

Of course, thank you. I will try the other colors and working on the wings element as we speak.

Like this a lot. Can you try with other variations of the colors just so we can see?

As requested on white background. Other options with heron in flight coming soon.
Thank you

Still like the wolf/heron graphic, but not a big fan of the circle boundary. Can you eliminate the circle, and instead try extending the shape of the heron just a big further down so we can see the top edges of it's wing span (we'd like to hint at the fact that the bird is in flight). This would likely make the heron not negative space, but rather a yellow overlay on top of the blue.

May also try seeing what it looks like to center the graphic over the & rather than over the full "wolf&heron" text.

Thank you so much for the feedback. I will work on the updates and add the other colors. Be back as soon as possible.

This is pretty great! The wolf and heron look strong and powerful, and it's fun to have the heron actually be negative space. We like that they share an eye too.

A couple of things to try: do the same logo, but swap the white and purple with each other. We'd like to see what it looks like against a white background (as that will often be what we have to do anyway).

Also, maybe add more color complexity to the graphic by using some of the other color options and to give it more dynamics?

Hi here is my first proposal. Using your colors and combining the heron and wolf into one image.
Thanks and best regards,
Rich