I grew up in Port Charlotte and Sarasota, and my dad used to run a business in Ft Myers, that he commuted to from Pt Charlotte. (Small world as they say.)
I hope you enjoy your time here!
My design is a bit softer and less cliche than your typical palm covered coastal logo. Having spent my 40 years on the coast, I have learned to set a coastal mood while being sure not to scream it.
I think this design will be nice as a signage as well as in web use.
Thank you very much for the nice message. Great submission! As you can see we really wanted the special font of a lower case w that you see in other submissions. Could that change be made? Also, you say you are great with showing subtle tropical designs. We would love to see other takes on the tropical home/condo retail business. We like this one, but we are looking for something a little simpler as your design is a little more involved than what we are looking for. We are really looking forward to your unique designs. And for the future could Wilford & Lee be in black. Traditionally our fonts have been black and we want to continue that for continuity.
#80 | #81 - Simpler. A bit more emphasis on actual accents for the home. Also this can easily become your social media icon which is generally a must when rebranding your business.