Hello CH ,
Thank you for the rank
As a brand identity and brand communication designer
Things to remember for a better design
1 - Looks good in black and white ( The important thing to remember )
2 - The logo works well on both stationary and corporate Identity .
3 - Very less gradients are used to avoid printing problems
4- Less color . Less printing cost and printing problem
IMO go for no or less gradient logos they scale well, fit well , looks well .