I personally agree with you on the knives, however my boss, really wants to see some sort of our 65year old meatsbycraftsmen logo infused into it somehow. Image seen here:
http://kaneyfoods.com/images/meatsbycrafts_logo_small.gifOverall, try to give it a bit more western feel, maybe add a bit of tan somewhere, not sure exactly where. Also, he is open to seeing a bull look infused as well, since the logo will be used on boxes for mail order of steaks.
I really like the classy look, so don't change too much.
Thanks,
CC