I love how the elephant is sitting on the E. Can you remove the heart behind her? Even though it is very cute, it almost looks like Valentines. Let try removing the big heart and possibly adding some blue somewhere.... ?? Love your idea!
LOVE the elephant holding the balloon!! Can you bold a little around the White Elephant to make it stand out more, including the 'Children's Consignment Event'. Also, can you try a little bolder print such as #23 did; less script. Just want to see what it does.