Speaking of the Square, this design is another example of Why. Why are the 3 leaves there? ridiculous looks attractive but what purpose do the serve...none. Bad design which has no relevance to your business
The brief says no teeth, smiles etc. The more I looked at the the original version it occurred to me that the extended R is a smile. Lets add a small embellishment to create and abstract face. The O's for eyes and the extended R and the smile.
The concept is subtle, intelligent and and approachable wordmark design.
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The concept is subtle, intelligent and and approachable wordmark design.
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