Hi, we like the stairstep from the "l's" to the "m" and it might be stronger without the box around the word and the boomerang shape. OK to explore different capitalization than W, M and X. thanks!
You started a bar chart effect with the lower-case "l" maybe continue with by pulling up first leg of "M" and maybe capitalizing the "X" as we are measuring what was previously unknown. Add TM mark
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