Wallerich Eye CareLogo Design Contest

Hello Michael,
I’ve uploaded the final files of the winning logo and you can download them.
Please check your private messages.
Thank you!

Here's the icon without the circle.
Thank you!

Can we remove the circle? This will be the icon. :-) I will be using the "Wallerich Eye Care" as my name!

They're ready, #306, #307.

Sure :)

This shade is nice! I am thrown between the brighter one and this one. I will probably get a poll of a few friends. Could we make these two the finalists for now with the circle logo for icons? ☺️

Do you like this shade of yellow? I am afraid that if I make it softer it won't look nice.

This is a great one! Is there a yellow slightly less bright?

New versions #302, #303.
In #302 I replaced the orange outline of his feet and nose with dark blue in order to have less colors.

Sure I'll make the yellow brighter :)

So far this is my absolute favorite! Can we change the feet and eye color to be a more lighter/yellow color. I am trying to define the brand to fit. But I think this will be it!

Done!

Absolutely, I'll upload it asap!

Can I also see the “icon” with the Circle like you did before? It was amazing as a click button!

Here you go #299, #300.
I made the blue letters darker, the dark blue outline of the owls is at the same color too.

To contrast the owls better too...a darker blue color for the letters too.

Okay thank you!

Maybe try a blue color to keep consistent with the other colors being used. I am just thinking when printing all these colors!

Yes of course. Do you agree to keep the smaller owl in red or you'd like a different color?

I do like it! Can we try a gender neutral smaller owl? Also, can we delete the smaller owl and just keep the larger owl holding the snellen chart while looking straight ahead?

This is coming together nicely!!!!!

Hello Michael,
This is my new version with the small owl.
Do you like it?

I appreciate it :)

No matter what, you are a finalist!

I am glad you like it!
No problem I can try to make your sister’s idea, if not today because it’s late tomorrow morning for sure.
Thanks for your understanding:)

I love the coat! My sister suggested having the doctor owl holding a Snellen Chart up. Then, having a mini owl looking up reading it or at least looking in that direction. What do you think? We are getting close!

This is how I imagine your social media icon

Do you like it like that?

I won't make it big, after all I don't have much space to cover.

Try not to make it too big. I want it to be professional still and not scary for younger people.

I’ll try it!

You’re right I’ve made them thicker :)

What about dressing the owl up as an eye doctor?! Maybe a white coat or something like that.

I agree. It looks forced. I think the glasses are thicker in this one. That looks better.

Please check #280, #281 versions.
I've also made #282 with an eye on book's cover but I don't like it much.

Not a bad idea!

A thought is to place an eye icon at its cover

Another interesting idea might be to make the book somehow Eye related. Just kind of adding additional ideas out there.

No problem I'll try both options

Maybe stick with the round glasses but make a tad thicker?

Too big.

Here you go, #278 and #279 with red glasses for more trendy style ;)

Great I am working on it :)

Yeah, let’s give that a try! ☺️

It does make sense.
You can use the full version as your main logo and as an icon, for your social media for example, you can use just the W with the owl.
Would you like to change the round glasses with another style of glasses?

I think I still like the other design with just the owl perched on the W. When branding, I like the Wallerich Eye Care with the owl on the W. That could be my design but something simplied would be the W with the owl together only. That would require two separate pieces but the same concept. Does that make sense?

Maybe another idea is to just stay with the drawing and possibly change the glasses to be a bit more noticeable.

Do you mean something like that?

I can give it a try :)

This is pretty cool! What about trying to create a snellen chart with just the “W”. Then, the owl can sit on it somehow. It has to look like a computer screen though.

Please check my new designs #263, #265, #266, #267 and let me know your thoughts.
Thank you

Yes Michael I understand. I'll focus on this design and I'll separate the owl icon from the text.

This is still my favorite design so far. Is it possible to somehow find a way to make it as is for one design and also a freestanding logo with the owl and W. I basically want the owl to be freestanding to know that this is an eye doctors office. Do you know what I mean?

Not exactly... In case you select one of my concepts as the winner then you can get the variations of that concept as well but not any other concepts.

I really like it! I am trying to figure out how I we can make Wallerich more readable! Sadly, most people will get it but there will be a select few that won’t! In this contest, if there is a combo of designs...are those offered at the end. This would be great in combination with the other owl designs too. Do you know what I mean?

Here are new versions #255, #256, #257.
In #255 I tried to make the owl with just blue and red.
What do you think?

I am glad you like it!
Yes I can try to add one or two owls to this logo.
Thank you :)

I am really liking this one. I just thought about it...is there a way to add this logo for the owls slide, as it relates to the acuity chart? We may have to take an owl out but maybe that would help?

Another version of the caring hands concept in duotone, #239

New concept with caring hands around the eye icon, #237

A fresh idea with a logo that looks like a letters eye test, #225

New try #224.
The icon is a modern W letter which look like a pair of eye glasses.

Globe versions #223, #222.
The #223 design is more abstract and the #222 is more literal.

Hahaha!!! Okay I'll remove it!
Thank you for your kind words :)

They are scary! I think somewhere in the gray scheme is better. Thank you for being so patient. Graphic designers are so talented!

A black-blue-red version of the owl concept.

I understand. I'll submit a new version with a globe :)

It isn’t a bad idea. The area I practice is very diverse. So, it isn’t a bad idea. I am just trying to think of new ideas.

Sure I can try it, it will communicate an internationality, is that your intention?

What about an eye with the world inside the eye? Could be another idea.

I can try to make them a bright blue if you want

... them pop!

I've retained the yellow color since the focus of your profession is the eyes, I wanted to make the pop

Thank you! I don’t like that gray as much. What about the eye colors?

Another color option #219

My first color version #217

I agree that this design is very nice and creates a friendly vibe.
I'll adjust the colors as you suggested.
Thank you!

Ok here goes...this still is an amazing design. What would happen if the letters were changed to dark blue from design 158.

Then, I was told to try to make the owls all more neutral colors like a dark blue but all very similar (or gray, white, black, dark blue tons). Finally, the ribbon, hat and book stay red. I will be working at a large store where “red” is the color of choice. This is another thought because I do love this design.

Okay. I was trying to think something different than the owl...

This is definitely different. I don’t mind it.

Michael here are two new concepts #206, #207.
I've incorporated the W letter into the eye in order to create a unique icon that can be used isolated for web or printing applications.
Let me know if you like this direction.
Thank you!

No problem I will :)

Thank you so much! You are very talented. I know that you likely have more excellent ideas! The owl idea so far has been great but think of other ideas too if possible. ☺️

Sure Michael I can work on the direction of a stand alone icon.
Soon I'll upload some new versions.
Thank you

After consulting a marketing professional, the advice I was given is to have a logo represent my brand. For example, is there a way that the owl or whatever you come up with can stand alone and still represent me as an eye care practice or professional.

For example, you created "Village Montessori" logo. The logo was a village. That alone could represent the Montessori without text. Do you have ideas to make that happen for me?

Please check #161, #162 versions.

I can try some different fonts maybe.

I really like this! Do you have any recommendations to make it more interesting for the letters below "Wallerich" for "Eye Care".

Here are #158, #159 new versions.
Thank you

Of course, I’ll upload a new version with just the blue owl.

This is great! I showed a couple people and they recommended only the blue owl because it is such a great design! Could we try a dark blue for the lettering?

In this design I made a small correction, I made the eyes of the blue owl looking down at the book, everything else is the same!

Dear Michael,
Please check my new designs #129, #130.
As you'll see I've reworked the owls and I think that they look very nice :)
What do you think?
Thank you,
Pink

Hello Michael,
Sorry for my late response due to the different time zone of my country (Greece).
I am going to modify my design according to your comments.
Many thanks!
Pink

Sorry for the extra feedback. I plan to be printing this logo on business cards, website, etc. Therefore, the owls cannot be too small after thinking about it. Maybe change the "h" to have another swoop similar to the W. Also, maybe make the "W" larger. These are just some thoughts.

Some other ideas to represent a family concept might be activities that the owls are doing that require excellent vision:
Examples:
1. owl reading a book
2. owl playing sports (maybe only in a jersey or something else)
3. any other idea requiring excellent vision

So far, this is my favorite design. I am looking for other feedback to make it more unique. When I see the logo, I see a family "feeling", which is what I am going for in my clinical practice. Any guidance would be great! :-)

Can we try a red owl instead of a pink owl? I really like this design so far!

Dear Michael please check my new versions #98, #99.
In #98 I used different color for the owls.
In #99 I replaced the blue with teal, because blue is a masculine color, in order to show that the owls belong to the same family.
Let me know if you like them.
Thank you,
Pink

Yes of course I’ll add two little owls in my design.
Thanks for the guidance!

This is a great design! I had an idea, as I see a lot of family members for eye care. Is it possible to put two little "baby" owls in the "A" and in the "C" in the logo. This would show a family!

Let me know!

Michael

Light bulb concept, #79.
I used the light bulb as a symbol of intelligence.
Thank you,
Pink

I appreciate your feedback. Feel free to contact me for alterations.
Thank you

Hi Pink,

I do like this concept. My favorite is the blue "owl" with the white background. It is in the running. I will make more comments if I have additional ideas.

Hello,
Here are my concepts #68, #69, #70, #71.
The icon is a modern, geometrical owl that wears glasses.
If you notice the top of the owl's head creates a W letter.
I'll be glad to know your comments.
Thank you,
Pink