We definitely like the idea of the smelting pot, but it looks a bit too rounded and soft at this point. The font and color of #2 work really well, and incorporating a light bulb could be a good way to communicate the Building "Ideas" into Businesses. #3 looks a bit plain, we would like to see some more red and maybe orange and yellow incorporated into both designs.. We would also like the Foundry text to be more prominent in #3.