In this design the jet-stream underscores the word 'Useful' while it carries the eye naturally along from left to right. Italicized text is suggestive of forward momentum/progress as is the jet-stream and is a nice tie-in with the rocket motif. The rocket itself is understated so as not to draw too much attention away from the central concept. The tagline placement makes for a nice finish, underscoring the concept plainly and simply. The form-factor is also very well suited to web page headers and printed assets. Overall, this design is cleaner, simpler, and more focused than my earlier submissions. I hope you agree.
(This comment references Entry #17)