I've gone over the brief and what stands out for me is the letter "U" should not stand beside the text, visually it would read as uuurbansimple.
How do we correct this by not having a stand alone mark with the text, but rather a stylized letter "U" that can be easily attached to represent urban simple when required such a favicon, the small 16x16 pixel image used for website bookmarking, as a stand alone mark embroidering on ball caps etc.
The stylized U is int he form of a leaf to give an organic feel. We can edit color at anytime.
We are really loving your designs. We would love to see some additional versions with other fonts. We like the font used in Rank#2... Just an FYI if you have something similar, and where the "i" in simple has a dot on it.
Top 5 is almost over and I wish to pass along my appreciation to you for working with me during the entire process and if there are any last minute edits during this phase or Judging phase please let me know.