The colors need to be bolder and I do like where you're going with incorporating the U and the F but it looks too much like a shield. I want it more modern/contemporary looking (same with the font). Also, please remove "Do Business Boldly." To help, here are our brand colors. I think this will help a lot. Purple: pms 2685 c=96 m=100 y=0 k=10 r=48 g=47 b=119 Green: pms 390 c=22 m=0 y=100 k=8 r=198 g=202 b=42 pms 137 c=0 m=35 y=90 k=0 r=232 g=174 b=55 Thanks!