Underground Coffee InternationalLogo Design Contest

Logo Design Contest
Contests / Underground Coffee International

Underground Coffee International has selected their winning logo design.

For $375 they received 122 designs from 21 different designers from around the world.

Withdrawn

7th
#75

Withdrawn

New
#100

Discussion

 
Logo Designer
Hey there - thank you very much for your ranking. I will work on this a bit more and upload some variations. In the meantime, please let me know if you would like to see any changes.

Best,
Ignacio
12 years ago
 
Client
Thanks for the design. We like the simplicity of the design and the originality. We'd love to see some more variations and what you can do with it. Feel free to be creative.

Thanks,
Brian
12 years ago
 
Logo Designer
Hello Brian -

Please take a look at #100 - a variation of #75, with a brown color pallet and a texture treatment to the icon. To balance the new icon, I simplified the font.

Please let me know your thoughts. Thank you!
-Ignacio
12 years ago
 
Client
Thanks for the other entry. We actually prefer the type on Entry #75, however feel free to try different fonts on future designs. One thing that we have discussed as a board is that the logo looks somewhat like a "q b" We like the design, possibly would there be a way to change it up some or weave the UCI into it or some other change. Feel free to try out some new things over the next few days. None of us are designers, so we basically go off what we think looks good, and we are open to new things.
12 years ago
 
Client
Also, don't feel like you have to weave letters into the design, one of the guys was mentioning how he could see the a U and a G within the design and that got us thinking along those lines. Feel free to experiment with the underground theme or any others you can think up.
12 years ago
 
Logo Designer
Hey there - thank you for your feedback. I'll stick with the font for #75.

The concept for the design was playing on the word "underground" - that is, using two elements that when apart, could not possible appear like anything having to do with religion but when united, formed a cross in the negative space. The cool thing about this design is that people see different things, as though emphasizing the "underground" concept.

I will give it some more thought and upload some variations so you can compare.

thanks again -
Ignacio
12 years ago
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