The concept behind my logo is a TL crest with two lakes stemming off of them, almost as a reflection or ripple in the water. I wanted to create a clean logo that would be easily turned into a tag on merchandise and for pricing. The TL crest could stand alone as its own logo, as could the custom wordmark "TWIN LAKES". It is clean and simple, yet very memorable (which is the ultimate goal of an apparel brand identity).
Thanks for your consideration.
-Jake