This is looking great - can you try a few variations - make the upper loop on the 8 more closed? and continue to make the image a big wider so fits more into a square (not quite) framework?
Can make the logo a bit wider and see what it looks like by itself without the writing? Would like both options - so with logo aside name and logo alone.
I like this but would like to see the horizontal stripe of 7 be a little thicker to provide more of a base to the 28. Also place the written "-Seven" underneath "Twentyeight" but left justified. the font choice for the words isn't optimal. Perhaps a slightly thicker non-seraphed font?
Can you take the logo and do a few more variations on that? There is an 28-7 embedded in there - perhaps make it a bit more obvious bu not too much. Also try more blue rather than purple.
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