With these designs I was hoping to stay in the league of a Calvin Klein or Prada where they use letter marks to show the elegance and beauty of their design through their mark. I went with a type treatment that was sheik elegant and easily read. I kept with the script font with the and and the T within the icon however with the overall Twelfth and Towne had a very simple elongated type treatment. In doing this I kept to the tall model esc feel of the design industry. I believe this would be key in communicating to the demographics you are attempting to appeal to as it shows the elegance and beauty behind each of your clothing designs.