Hi heru - thanks for posting. We'd like to move away from the box around the "trunk" part of the logo. I think a font that is a little less modern would be more appropriate (but please, not too formal!) Fonts like PRADA and MONOCLE magazine are really nice. I'd like to keep the name entirely together. Very clean! Not a lot of decoration on the text. A variant in all caps and a variant in title case would be useful to see.
Regarding the pictoral marks, I think yours are interesting but not us. We're focused on casual clothes like polo shirts and denim, but really we're about creating OUTFITS / combinations of clothes for guys. If you look at the photography on our website trunk club dot com you can see some outfits we might style. If you want to explore other pictoral marks, I would go for a simpler, less detailed man figure outline.
Inline lettering only please. The "R" in 11,12, 13 is too feminine. The K is 12 is a bit confusing. The c l u b over the other word is too hard to read. #10 is still too modern a font and we want to avoid lowercase, and avoid merging the words. Thanks!
#14 - looks nice! the kerning seems off. Can you clean up the spacing between letters, e.g. RU and LU I'd like to see variants: one bolder, one lightweight. same text in white on black background.
Some clarification - I don't think the two words should be different font weights. Variants I was suggesting were all lighter weight or all heavier weight. Standing alone, the text doesn't look substantial enough. Could we try a variant with the text "MEN'S OUTFITTERS" spaced to line up across the full width of the two words here? Perhaps a simple thin line dividing the top row and the subtitle (or slogan, I guess.)
To clarify - I like the line weight and subtitle weight of #20. I like the title weight of #23. Can you combine these? The bold of #20 title is too much and feels like a TRUCK.
And to add! I like the subtitle text size of #21. To summarize, please use: ---- Title weight #23 Line weight #20 Subtitle size #21 Reverse subtitle words ---- Problem with subtitle #21 is the kerning is just a little bit too much. Needs to be a little less spaced out between letters, but still fill the title width above.
minor suggestion - it looks as though the "m" and the "s" in the subtitle stretch beyond the width of the T and the B in the title line. Might be an optical illusion, but could you bring these outer letters in to visually line up better?