Troop OverlandLogo Design Contest

once you make those changes we are ready to select this as the winner. thanks again

move text inline with outline like before

Est. 2022

Hi, thanks for the feedback, working on it.
Not sure about the "Est. 2022" though, since it is not mentioned in the brief and first used by another designer, I don't want to get into trouble.

really love this. logo and vehicle is awesome. very cohesive - thank you! the text for the slogan is the only thing that needs work.

What if we added "Est. 2022" here?

needs to read "CURATED OFF-ROAD & OVERLAND ADVENTURES". slightly smaller or lighter text.

straighten

straighten

straighten

straighten

1 of us loves this font on "troop". the other isn't sure about it.

we love this logo. we are worried about this much detail being so small and not being able to be replicated easily on all sizes of marketing material. Is there a way to make it more simple? We still need to incorporate the car/tent but maybe that moves and the binoculars stand alone without anything inside? just an idea. We were just trying to figure out a way to simplify it down?

Hi, thanks for the feedback, here's my revision. Yes, black and white version is doable. Thank you!

love it. we think this is the winner. can we smooth out the hat? Eventually we'll need a black and white version of this. Is that doable?

And here's the same revision with the previous one but with different "R"

Hi, thanks for the feedback, here's my revision..

great concept - the hat and glasses looks a little too detective

Also, can the body of the hat be solid brown and keep the tail multicolor? If yellow looks too washed out, maybe yellow with red shadow/outline/surround. Thank you and we love where this is going!

love this! the hat, font and images in the binoculars are great. Can we do a variation where most of the red is yellow? we are trying to keep yellow and brown as primary colors and red as accent. Any way to soften the "chevron" between the two lenses (more curved)?

And here's a variation, hope I'm working on the right direction.. Thanks!

Hi, thanks for the feedback, here's my revision..

can you also update then slogan (see updated brief)

We really like this. I want to change the colors some - please look at the images we uploaded for the khaki/yellow colors we like. in the binocular - we want a vehicle with a rooftop tent (see images uploaded) in the left and in the right lens - eliminate the lighthouse as our adventures are off-road and in the mountains. It looks like the top part is a bandana? We love this but it might need a little detail/accent to make that more obvious