Triggered MessagingLogo Design Contest

#2 - a simple design in which the circles represent shoppers. The red circle is a shopper going somewhere else and the grey curling line is the message catching it before it gets away.

Interesting, although I didn't get it without the explanation in words. Maybe if the curl looked more like a lassoo and the dots more like people somehow .

#23 & #22 - person with a shopping trolley walking away up a path disappearing into the distance. The yellow shape is in the style of a yellow highlight pen and is meant to mean that the person walking away is being targeted as a shopper getting away. #22 has the lasso idea - not sure about that - maybe it looks better without the lasso.

#2 was supposed to be quite an abstract design. I think the way you need to look at this is that the design is an easily recognisable graphic device which would become associated with your product and not necessarily a visual explanation.

I prefer #23 . I wonder if the yellow circle could be made into the lassoo rather than having the lassoo separate ?

That might be a good idea - I'll give it a go.

The shopping basket looks a bit too much like a trashcan. Try without that?
Maybe try the customer running away, with the lassoo catching them. Also we prefer the text without the background.
Can we also try It without the grey road?

Form factor wise, wee would prefer the customer to be on the right of the words.

#42 & #43 - an improved trolley, the lasso to the right of the wording, and with and without the road.

#44 - running man without the trolley and road.

#57 Much clearer. Colors are stronger. Would prefer the font that you used in #60, but don't do another version at this stage because we can tell how that would look.

#60 Can see what you are doing with combining the magnet and a letter, but it doesn't work for me. The available letters at the ends of the words are not good shapes for that.

#60 Yes, I think you're right, but it was worth a try to make the overall design less spread out.

Please make the logo 160 pixels wide in future entries (excluding the margin). This is because the final logo will be 160 pixels wide on screen, or 3cm wide on a printed business card.

#102 & #103 - Designs with a vortex sucking the shopper back. The background to Triggered in #103 is a button triggering a message.
I've just noticed your message about size of submissions. These two latest designs are about 2.5cm wide at the normal printing resolution of 300dpi.

#108 - very nice.Could you try a couple of alternatives please

1) Can you try the text in an all-caps font
2) Can you make the figure less human and simpler?

Two more submissions with the text all upper case and a simpler figure. In #110 the G and the vortex are joined. In #111 the vortex isn't joined with the G and two shapes have been added above and below the figure to accentuate the idea of being sucked into the vortex.

Could you try versions of 108 and 110 in red/grey colour scheme?
Also, maybe try a version with the figure more stick-like?

#131 #132 #133 #134 - More versions in red and grey. In #134 I have used fewer curves in the vortex which means more of the shopping basket is visible.

Yes, I like #134. Can you do a version of this with the stick man from #133 please.

#135 Revised version of #134 with stick man.

Great work, thank you. The top two designs in the competition were very close - it's been very hard to make a choice! Please do send us contact details after the competition hello@triggeredmessaging.com.