pleaese comment to improve the design the concept is, luxury wheel as the representative of automotive, with a beautiful stylist font color to show how "trendy" is the company
At first I just thought the "star" was an abstract pictorial, but after I have read your comment it gets a little more clear. Maybe you should try to make it look a little more like a wheel - but not too obvious! We see many companies in the automotive industry with cars/wheels in the logo, so it really has to be special with this approach. But it is also very important not to give our customers the impression that we are a wheel-company. We have many different products ranging from car audio, styling, performance and everyday items. Maybe #4 is a little too simple. #5 looks a little more interesting. You might want to try to make the font more "special" though.
Regarding #7 and #8 I think that the font for "trendy" should match the one for "bil" a little better. It looks a little too different. And maybe a little Web 2.0 would look nice. I cant quite figure out if i like the old design more or not. Maybe you could make it look a little more like a wheel? I also think it looks a little cartoonish - maybe it has something to do with the coloring? Can you make it look a little more industrial?
I like to see the different proposals you have come up with. But, I think that #6 is still your best shot. Maybe you could do some mods to the "star/wheel" to make it look a little bit more like a real wheel. Not as much as in #7 - still a little abstract! Maybe some depth somehow would help. I also like the blueish color of #6, but maybe the color of the font might need a little more tweaking - maybe a little less saturated.
I like the new concept with the icon, but the text is not working quite as good as your first ones. I think it should be more simple. Maybe you should delete the outer stroke and only go with the lighter black one for both "trendy" and "bil". I can't figure out which entry (for the icon) I like best of #101 or #122.