The arrow symbol in #111, #112 & #113 represents technology and a constant moving forward. The half arrow in #114 doubles as a number "1", meaning always being the first.
Eight.four --- Very interesting. I am liking the font a lot. Would you mind trying some other colors? And what about the arrow going up? Too weird? Too stock market? I am not a blue person but #112 is close. Thank you.
Hey Ted -- great job, especially on colors. Could you just try one thing? Slim down the arrow a bit on 151 or 149? The energy is great. Thank you! (What color is your fave?)
I'd say that any of these colors are good, I'm a sucker for solid colors like these. But I also think that the green one goes with the brand values you're trying to convey. I've scaled down the arrow a little bit in #179 and #180, and in #181 I'm just showing you how the arrow looks like by itself, and how it could become the standalone icon for Trendist -- the "Trendist arrow", if you will.
You are so good. One of the things I like a lot is how great it looks in plain black. You know how often b/w is the only option. And you still get the brand personality across.