#1 Always tough to be the first entry, isn't it? :) About the font, we like the sizing of traffic versus the small enhancement, recognizing that "enhancement" is a bit of an awkward naming and we'd prefer to emphasize the "traffic" part, so that is good. The future font is fine, but we want to make sure that the overall effect is more... stately. We're a startup but we don't want to LOOK like a startup. We'd like to give the feeling of a more established organization. Maybe just using capital letters at the front or all caps with sizing? But we're not designers that's just an amateur opinion. :) We like having an abstract symbol next to with the name (either side?) but the orb with wings doesn't much represent our business. We buy and sell both traffic (i.e. people browsing the internet), and advertisements, using our own intelligent targeting to match the two together. Browsers see ads they're interested in, and publishers get audiences who want their product. No idea how to abstract that into a graphic, but that's why we're here on LogoTournament!