The concept behind my idea was making a towel rack out of the W & L in TOWEL, with the E draped over them like a towel. It is eye-catching enough to make your brand memorable & famous, yet simple enough to be embroidered cleanly.
I created a couple of horizontal layouts (#23, #24) I then created a few more layouts where the overall shape of the logo is that of a pocket (#25, #26, #27)
Yeah I think that more of a wordmark, with some sort of workout guy, or something along the workout line, I dont really need the towel in there as the name says that.