Tomy Rivero Logo Design Contest

I looked up some examples of mascara tubes, and I believe the logo will work perfectly on them. For the tagline to be unreadable, to logo would have to be extremely small, On mascara tubes, the logo will be placed vertically and the tube is usually long enough to have the logo perfectly visible and readable.

In certain cases I think an alternative logo can be used, for example, TOMY and RIVERO stacked instead of in one line, it might be useful for certain packaging options. All in all, the logo is extremely versatile, and there is always a way to place it on a product or clothing..

any way to mock that up and see ?

the smallest would be in a mascara tube (cosmetics)

I think both, this one and #798 are well balanced, As for the boldness of "beauty", could yup please tell me what might be the smallest size of the logo you're going to use? We need to make sure that no matter the overall logo size, the tagline is still clearly visible and readable.

what do you think ?

I uploaded new monogram versions: #799, #800, #801
The lines are of course the same size as the updated #798 with thinner tagline. I like keeping the line width consistent.

Of course, here it is: #798

I was able to upload it... look at the last image --- Lets try those lines on the monogram please

Can you present this one without beauty being as dark (bold) thanks

its not letting me upload it... can I email you the reference?

Are you sure you uploaded it properly? I don't see any new attachments uploaded. Could you please double check it? Thanks!

please check my files... I uploaded lines for you to try on the monogram

Here we go: #787

chic!

can we make beauty slightly smaller but leave the same spacing as this one ?

Here is one with the same thickness of lines as the "beauty" tagline. The spaces between the lines and TR are exactly the same as the thickness of TR letters.

I think it's more gentle / subtle. The original one is designed as one block so it's a bit heavier. This one focuses more on TR. One more idea I have is to use the lines the same thickness as the tagline, proportionally of course. It might bring more consistency to both. I'll upload it shortly, just so we can see.

what do you think of this vs the orinal ?

much better. thanks for sharing.

Also, there is not need for buying the whole set of the typeface. If you decided to buy only this bold one used for the name, and the thinner one used for the tagline, they charge around $35 for one type, so the two would cost around $70, so it's like the half price of the full set. It's worth considering, so just wanted to mention that there is this option.

ok

I think the commercial licence for a company is around $140 - $150 and it consists of 11 typefaces. It is all the same font, but different types, from a very light one, to a very heavy one as well as italic versions etc. So the whole set covers all company needs.

Here is version with thinner lines.: #784

Here it is: #785

No problem, here we go: #783

I'm sure we'll find the balance between the logo and the tagline.

please. Thank you

we need to make beauty a little smaller its almost trying to compete with above.

Can I see this with just beauty under please...

Got it... how much would it cost me?

Lets try lighter lines above and below.... I want to see what that looks like. Just not loving this.

Please check #780, #781

As for the font, typically the same font shouldn't be used for other purposes, to keep it for the logo only, but since the logo here is kind of a combination of letters, maybe this shouldn't be a problem. The font is available for purchase and you can acquire a license to use it anywhere on a regular basis in your company.

This works ... your thoughts? or is beauty too big ?

question.... what happens with a custom typeface when I want to continue to use the same font for other promotional material to be consistent. Im assuming is not available on Microsoft word

this is the widest youve presented.... we need to tighten it more

needs to come in more...

Please check this version of "beauty" and let me know if we're closer. Thanks

I think the biggest space (first option) is definetly too spaced out... but the tightrope you presented needs a tiny more room.... so split the different. Also beauty is just not readable at all from even 20 feet because its too night and smalll... so I will let you help me adjust that because im not sure exactly how to address it without loosing the look. LMK

That was one of the thought I had in mind actually, to keep the name as is without adding anything to it, and have the monogram with something extra added. I'll keep exploring more ideas, but in the meantime, please let me know what you have in mind regarding the spacing and boldness of "beauty". Let's make it awesome :) Thanks!

plain*

I think the closest to great would be ---- the stand alone monogram of the line top and bottom (not crazy about it but its the best of the bunch) and just the name plan as is... we have to play more with the spacing and boldness of beauty

very nice idea and concept but it doesn't feel like me --- feels extra instead of part of

Here is another experiment, where we have 2 complimentary accents, along with the monogram concepts #770, #771. In this case lines are half of the thickness, so there is no weight added as previously, and there it shouldn't bring that immediate business to it. I'm awaiting your thoughts. Thanks!

I understand you completely! Yes, it is definitely a little more busy, so following the same principle, I removed one of the lines, and left the top one as an emphasis of "T". #766, #765. I also experimented with the color accent, just so we can see where it gets us: #767, #768.

I absolutely love the idea of establishing something like that recognizable T. Im totally with you on that and would love to make it happen somehow. I think as is is just way too heavy. I uploaded my store front shop to my files to help visualize signage.

is it the arrangement? or is it just a lot?

I totally get it and I love it in theory but its just too busy at first sight. I want to love it but I don't.
I think the monogram standing alone might be something but all together doesn't work.

Here is another concept I was exploring. The idea was to find a common element in both, full name and a monogram. In this case, I emphasised letter "T" and used it as a monogram: #737

The connection between the full name and a monogram is obvious, and that is a good thing. People won't need to make an effort to associate the monogram with the name, it's in front of them. "T" stands for "Tomy Rivero". Period (if you know that I mean).

Technical note: The lines on the top and bottom of the letter "T" are not random. It's the same thickness as the letters and also, spacing is also the same as the line and letters, so it's geometrically in line. If you look at "T" monogram (#737) you might say "well, yeah, but maybe it's not that unique" but this is the same with as the Nike swoosh. There is nothing extremely unique about it, thousands of logos use similar swooshes as part of the design, but Nike case is different, the simplicity worked for decades, and because people have seen it over and over again, it kinda sticked in everybody's brain. You see a swoosh on it's own - you instantly know it's Nike. That was my idea behind finding a common element in full name and a monogram, and emphasise it. It might not feel totally unique at first, but given time, it will get there.

This is my way of thinking about it, and I only wanted to share it with you, It's your call in the end and I'm open to discuss it further with you. I want you to be happy with the outcome.

1,000,000% agree. Thanks

Sure, I'll work on it. For me, the most important thing for branding is coherency and consistency. I'd like the monogram to instantly bring the full name to mind, therefore I wouldn't want to design a monogram like it's a completely different logo. It must be made from the original logo if we want to have this instant connection. I'll play with it myself as well and see what I can do. Thanks!

also, Im not crazy I know its not like we have much room to play with im just not trying to convince myself to settle for ok... I want try for something above avg and spectacular in the most minimalistic way... lol

I agree and I think this is the better of all of the monograms... Ill print it and play with it but to me is not an obvious winner so if anything else comes to mind do present it. Much better overall for sure

Agree. Bolder one is a better way to go. It's looks more serious and there is more character to it. The whole idea of making it heavy was to interconnect the letters and create a coherent and unique look. I think we're on the same page.

I was thinking about the TR and what could be achieved so it makes an instant connection with the full name, and I was also thinking about TR in script font, something like an ornament, but I think such concepts are way overused, and heavily used in hotels etc. I think keeping it very modern and blocky would be the good way, like this one. it's the same feeling like the full name. How do you see it?

Thicker one looks better....

What do you think about this one? It's the same concept - but thinner font, the exact same one.

Its would have to be one hell of a recognizable T for it to stand alone and I don't think this type phase lends itself for that. Im open to just a T but I think TR would be ideal

If you think of a country club. I cant stamp my name on towels, napkins, tissues etc. I need a way to brand the amenities with an elegant stamp of sorts that is a reflection of the main logo source. So it needs to be something that allows me to brand stamp without using the full name when necessary

Exactly. That's why I've chosen this font, for it's perfect lines. I'll explore the same concept but will used slightly thinner mode of the exact same font. I'll also keep "beauty" only for the tagline, you're absolutely right about the "spa" part, it kinda makes it less serious. As for the monogram part, do you want to have both TR letters? ot is "T" alone also an option?

I also like the is not generic. Ive check every single font submitted by the other people that seem very very close to this one but this one had better lines for me. so I don't want to loose the exclusivity in that way

I'm not sure what words to use to give you direction that is the right lingo. I think although I like the presence of this existing its a bit heavy --- especially with exploring anything else like the monogram etc.

I really need a strong monogram for the spa towels uniforms etc. Its actually very important --- we need to make something work that looks chic embroider onto fabrics.

Also, I need your help with seeing it on one cosmetic packaging. let me know how we can make that happen.

What would it look like ?

Oh I like that Idea A lot !

I will explore some other options. Do you have any particular preference regarding weight? Is the weight ok?

I agree, just wanted to show it to you, it might be a better decision to keep it without monogram, or have 2 versions maybe, full name, and also one with Tomy part only

Do you have any other suggestions type phase? I feel like you're not he right track but its just not quite there'

Also lets drop the Spa. It cheapens it

very disconnected. Maybe I just need a less bold option overall. how would a monogram work for such a bold font....

I think it looks weird that the monogram looks totally different than the logo.

Please check new versions with "Beauty Spa" tagline #718, #719, and also one with with a previous TR concept, but thinner lines, just so you can see if this is good direction. #717, This way the TR monogram is not heavy anymore so the main focus is still going into Tomy Rivero part. What do you think?

also can we try BEAUTY SPA to see if that brings more balance ?

A monogram is KEY to work --- these will be stitched to uniforms and masks now during covid and its very important for the whole branding. I don't see it working with such a heavy heavy font although I like the name on its own

too bad... its way too heavy. way too masculine the monogram for a beauty brand. Id like to see it on cosmetic packaging. Mascara tube/ lipstick tube

Can you bring in the separation in beauty ever so slightly... The other option is too tight sand doesn't work but this prints weird being toooo wide
thanks

Here is also another way of executing it: #650

Here are the new TR concepts which I was actually exploring earlier, I think they solve the readability problem of the previous TR: #647, #648

Sure. I understand. I just uploaded new versions without "lab" and different font sizes for "beauty"": #635, #636. I'll also work on some TR that is more distinguished and which goes well with the full name. In my opinion though, full name as is looks really really like a professional and serious brand. I'm personally very happy with the outcome so far and just wanted to share it with you.

The TR monogram doesn't work as is because if the thickness.. looks like a nice R only

Im dropping the beauty lab and just doing BEAUTY
it doesn't work for me as it reads with beauty lab.

I understand. I agree that it might look too small in some cases. Please take a look at #565 and #566. As for the monogram, how about TR from my earlier proposal #438? It is based on the same font. What do you think?

Beauty lab *

Uncommon is definitely and elegant is where I want to end up. I have to tell you Im not 100% sure of beauty lans position or boldness, I like that it disappears in a way but I don't think that's goo for business signage, any Ideas around that without loosing the luxury boutique feel. Also, would this logo lend itself for a monogram? I just don't see that t and R standing on their own and looking other than an ordinary font.
Help please....

No, it is not a rip off of any font and has absolutely nothing to do with the Tom Ford logo. It's a completely different font. You can see it clearly by comparing letter "M"

Is this a rip off the TOM FORD font? I cant have an absolutely copy. I work with this company in my business. But you're on the right track

Hello, I just uploaded new versions with your full name: #521, #522. Please check them out and let me know your thoughts. As for the typeface - it's not a generic one at all. It's a beautifully crafted contemporary modern font constructed with rigorous geometric perfection. It is also very uncommon, and because my design is based on letters, I had to choose one that is unique and elegant. I hope this helps.

this is a generic typephase right?

I would like to try my full name on this - Tomy Rivero keep beauty lab and reposition please. thanks