Can we add a background shape to define the image and lift it from the white background? Make sort of a rubber stamp cut-out look / out of it? So when we put it on the big screen against a walloper background, it will jump and look solid.
We may even bring together the three or four elements of the logo and 'build' it on-screen with motion as part of the opening 10-15 second sting.
And a gloss effect the image would look good to I think.