Firstly, thanks for the inspiration link - great stuff.
This design is a very stylized graphic of a tile with two water drips. Very clean and modern - I hope you like the direction. Feedback probably won't be possible as I'll be asleep in Australia :) Good luck and I hope this entry is of some help.
I think it will work well in all tv media and online. The graphic treatment will transfer nicely to other graphics for the business.
Thanks for jumping in! #209 is a STRONG concept! So are the other two we've ranked. For a process of elimination, can we see 209 with only big drop? Keep the position though.....
Also, is there a way to incorporate puddling water (VERY stripped down, and stylized) in the tile, under the drops?
It's sooo important to keep the simplicity that the top 3 rankings have so we want to protect that element for sure....
Icon and font variations to follow. 4 font options - with and without welling. I've kept a rounded feel with the type to go with the icon, but something with more character/edginess.