CONCEPT: What you, in essence are doing for your clients is helping them grow the awareness of their identity, and spread their message. In nature, the vine grows and spreads, so we are using the vine as the symbol for The Widener Group.
An effective logo speaks directly and instantly. A logo must deliver your company's voice with minimal means.
The font is "Rocky" by Matthew Carter, named after the Rocky Mountains. It is classic, yet contemporary, and has strong Latin serifs. It offers a rock-solid look for your firm.
We have submitted designs including and excluding your tag line. Our experience is that tag lines change like the weather in New England. You may wish to use your tag line on your web site, stationery and the like, but keep it separate from the logo. This way, they both speak more effectively.
Incidentally, we chose to stay away from the "W" as it does not conceptually speak about what you do in any way. Distinct from this, the new Oliver Stone movie "W" will further popularize the political reference to President Bush that your politically-savvy clients likely associate with the letter "W".