The Wellfleet BreweryLogo Design Contest

Logo Design Contest
Contests / The Wellfleet Brewery

The Wellfleet Brewery has selected their winning logo design.

For $375 they received 100 designs from 11 different designers from around the world.

Withdrawn

2nd
#100

Withdrawn

4th
#73

Withdrawn

8th
#98

Withdrawn

New
#99

Withdrawn

New
#88

Withdrawn

New
#87

Withdrawn

New
#86

Withdrawn

New
#85

Withdrawn

New
#84

Withdrawn

New
#76

Withdrawn

New
#75

Withdrawn

New
#74

Discussion

 
Logo Designer
#73

Hi - In my entry, I chose to use a lighthouse as it bridges both fishermen/locals and tourists. I lived in Medford/Somerville for a while and whenever family/friends came to visit and we'd go to the cape (which was pretty often - who doesn't like the cape?), they'd always want to do either a lighthouse tour or we'd drive the route ourselves. I think a lot of tourists love that about the area. That said - lighthouses were obviously built to help the fishermen/shipmen -- so it ticks that box, too. I created the image and the components to look a little worn to bring the rugged/rustic element.

If there are any changes you'd like to see, please let me know. Thanks for your time & consideration.
josh

what's your house line-up? (I'm a homebrewer, so I have to ask!!) You guys brew any oyster stout??
13 years ago
 
Client
I love how rugged and worn this feels. You have captured the emotion. Currently I've been leaning towards a lot simpler designs - but you might change my mind. What do you think about 'simplifying' this design...doing it almost like a 'sketch' with the color pallet you've chosen?
13 years ago
 
Logo Designer
Hey thanks! I could probably take out some hatching lines and add some softer texture...that might simplify it a bit.I'll have something to look at soon.
cheers
josh
13 years ago
 
Logo Designer
#74

not quite a sketch, but certainly simplified/lighter. I'll keep working, but I wanted to see what you thought.

josh
13 years ago
 
Logo Designer
#75

This was a previous idea I had, but I wasn't sure about what to put up top - simple design, but the font faces used have a vintage feel that brings the tradition/history of the town.
13 years ago
 
Logo Designer
#76

I was trying to get a focus in a little more on Wellfleet and thought that about doing something with their oyster notoriety. So - I have an oyster opened up with a hop inside! I tried to keep the linework minimal and in the same rugged/worn as a lot of the signs, etc. on the cape.

cheers
josh
13 years ago
 
Logo Designer
Hey Luke! Just wondering what you thought of the concept in #76? Is that an idea yous want me to explore? Would you want to see it more refined/"slick"? Seems like maybe you're looking that direction...
13 years ago
 
Client
yes please - try San Serif font, play with the color of the oyster outline (more yellow, other colors?) I like the slick aproach
13 years ago
 
Logo Designer
cool -thanks. I'll work on some cleaner versions in that direction. :)
13 years ago
 
Logo Designer
#84 / #85 / #86

Here are some streamlined versions of my previous concept. thanks!
13 years ago
 
Logo Designer
#87 / #88

these are pared down even more.
13 years ago
 
Logo Designer
#88
I was thinking that the icon by itself would work great for bottlecaps.
13 years ago
 
Logo Designer
Hey Luke - just checking in to see if there's anything I could do to improve?
Thanks
Josh
13 years ago
 
Logo Designer
#98
I've added some barley stalks and the W to better reflect the W stickers
13 years ago
 
Logo Designer
#100

Variation on the combination
13 years ago
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