Waterfall RailLogo Design Contest

Alright, I'll try to make it soon

I marked up what we were thinking of for the slight modification to the "W".

Removing the tank
With the above feedback included, I would also be interested to see another version of how the logo looks with the tank at the bottom removed (but leave a horizontal navy blue line it looks like it behind it to account for the bottom of the railing). The water would flow down into the word "Waterfall". Thank you!

Thank you! (:

Hello! My colleague was asking about the W in the start of the word "Waterfall" again. Is there any way you can add serifs/wavy line extension to the opposite side of the W (so it is not copying the other designer?). Please let me know about this!
Other feedback includes moving the rail icon down a bit so it is a little closer to the top of "Waterfall" text, and increasing the size of the tag line so it is easier to read.

Please check some of my recent entries ( #134 - #137 ). I've expanded the waterfall and returned the flowy "R". I also experimented with one-line and two-line slogans. Please provide your feedback. Thank You

All right, I'll do it right away

I think the tank looks good! I will show it to my team and keep you updated. Thank you.

Also please bring back the flowy "R" in the word "waterfall"

Hi,
Thank you for your response. I think I understand, I'll make a revision soon. Then what about the water in the tank? is it what you want or maybe it needs to be fixed?. Thank You

Hello! I saw your previous comment - by water down the middle I meant widening the middle section of the icon where you have the light blue vertical lines coming down (the is the "waterfall" portion of the product". So just expanding that out horizontally so it takes up one baluster (vertical navy blue line) each. Please let me know if that provides further clarification!

Hi,
Please check the latest revision from me. I didn't really understand the meaning of "water coming down a little bit wider in the middle" so I tried to improvise. Please let me know if something is not right. Thank You

Hi,
Thank you for providing feedback. I will try to make a revision.

Or a few small rolling waves, but less symmetrical than the current design

Hello let's make the width of the tank again (like previous logo). Also, can we make the waterfall water coming down a little bit wider in the middle? Lastly, can we make the water in the tank more filled up (so it is 75% of the way full) and so it is more like one single wave rather than the pattern it is in now? Thank you.

Thank you!!

Great, I see those entries - I like them and I am sharing another survey shortly. I appreciate your timely responses throughout this process! I will keep you updated with any feedback.

Thank you for your feedback. I have read it and made several revisions. Please check entry #125 #126 #127.

I made the water in the tank more dynamic because the water was falling from above, and I made it appear as if it was filling the tank. Please provide your assessment on this.

There is one thing I can't do, which is to modify the letter W as you mentioned in your message, because I never did that in the blind phase, and there are other designers who have done it. I'm afraid there will be problems if I keep doing it. However I was able to do almost the same modification on the letter 'R', please check entry #125

What do you think? Thank You

Got some more feedback from my team. I am going to number the notes to try to help keep it more organized! Please let me know if anything is unclear.
1. Tank needs to be smaller. A bit shorter width wise and half the side length wise.
2. Tank needs to have water in it. The water flows down the glass pane and into the tank and is recycled - so the tank should be 3/4 full with blue water (or maybe all the way full if that looks better?)
3. Please add back in the ornate design you had across the top of the railing in the blue version, it was a pretty and elegant detail we liked.
4. Please add in more balusters (vertical lines on the rail) so you have as many as you did in the blue background version.
5. Please separate the tag line into two lines (we want to see a final version with tag line on one line vs two lines)
6. Maybe making the "W" in the word "Waterfall" stand out a bit more by adding extended serifs to the top right and bottom left ends of the letter W so it curves out a bit (more flowy, still clear to read) rest of text stays the same.

Hi,
Please check this one out. I've extended and scoot the "tank" down like what you mentioned in the previous comment. Please provide feedback if you think something is not right.

I also tried to make a little improvisation on entry #124 .

Thank You

Hi,
Please check this one out. I've extended and downgraded "tank" like what you mentioned in the previous comment. Please provide feedback if you think something is not right.

I also tried to make a little improvisation on entry #122.

Thank You

Hi,
Thank you very much for your feedback, it really helped me. I understand, and will do so soon.

Maybe scoot the tank down a bit as well so that it takes up the same amount of space on the rail itself. We love the water coming down and want to still show that on 75% of the icon.

Hello! This one is closer to what I was thinking. Can you extend the "tank" down so the bottom of it extends pasts the bottom of the rail? I tried to mark it up to indicate what I mean - but it is a bit sloppy haha!

Hi,
Please check this design, is this what you mean? Thank You

All right, I'll do it right away. Thank you for your feedback

Hello again. Can we combine this with your #99 submission? I would like to see white background, but keep the text and and overall layout the same on this one. We also would like to see the bubbles/clouds at the bottom of the railing disappear. The actual product recycles water into a clear fish tank looking container - so maybe if it looks too bare plain without bubbles, we try to swap in that?
Thank you!

Yes, sure.

Still set behind the water flowing and the L though

Hello! Can we please move the details alongside the bottom portion of the rail icon to the top portion, so the small rectangles are on top of the word Rail as opposed to under it? Thank you.

Alright, I'll try my best. Thank you for your feedback

Thank you very much, I really appreciate it

I like the waterfall imagery a lot!

See comment on your other submission #56

I would love to see this version combined with your other design #57 in which the "waterfall" icon is coming down neat the L as opposed to being attached to the R